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Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke; Hattula, Stefan; Hammerschmidt, Maik; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Knowledge structure in product- and brand origin-related research
Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
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Income inequality and consumer preference for private labels versus national brands
Kurt, Didem; Gino, Francesca - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
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Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph; Scherer, Anne; Wangenheim, … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Mathys, … - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701
Persistent link: https://www.econbiz.de/10010466638