Similar Search Results

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541

Persistent link: https://www.econbiz.de/10012548064

Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356

Persistent link: https://www.econbiz.de/10011684991

Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210

Persistent link: https://www.econbiz.de/10012386911

Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 712-733

Persistent link: https://www.econbiz.de/10012293328

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335

Persistent link: https://www.econbiz.de/10011684966

Ballings, Michel; McCullough, Heath; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 234-251

Persistent link: https://www.econbiz.de/10011844780

Kranzbühler, Anne-Madeleine; Kleijnen, Mirella H. P.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 308-327

Persistent link: https://www.econbiz.de/10012022581

Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878

Persistent link: https://www.econbiz.de/10012107337

Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 642-657

Persistent link: https://www.econbiz.de/10010466647