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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
76
Markenführung
76
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
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Corporate reputation
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Bayus, Barry L.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
695
The journal of brand management : an international journal
595
The journal of product & brand management
394
SpringerLink / Bücher
360
Journal of retailing and consumer services
327
Journal of business ethics : JOBE
172
IZA Discussion Papers
171
Corporate reputation review : an international journal
153
European journal of marketing : EJM
153
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of hospitality management
127
Psychology & marketing
125
International Journal of Social Economics
124
Journal of marketing communications
123
Asia Pacific journal of marketing and logistics
121
Marketing intelligence & planning
121
Journal of strategic marketing
120
Journal of Product & Brand Management
119
Discussion paper series / IZA
115
Journal of marketing management : MM
111
Strategic Direction
106
Springer eBook Collection
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of Islamic marketing
96
Cogent business & management
94
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
NBER working paper series
85
Journal of marketing
83
Tourism management : research, policies, practice
79
Working paper / National Bureau of Economic Research, Inc.
77
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
75
Research
75
Journal of economic behavior & organization : JEBO
73
Journal of international consumer marketing
72
Journal of marketing management : JMM ; journal of the Academy of Marketing
72
NBER Working Paper
72
International journal of advertising : the review of marketing communications
71
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ECONIS (ZBW)
82
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1
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Saved in:
4
Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
5
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
6
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
Saved in:
7
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Saved in:
8
Linking cause assessment, corporate philanthropy, and corporate reputation
Szőcs, Ilona
;
Schlegelmilch, Bodo B.
;
Rusch, Thomas
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 376-396
Persistent link: https://www.econbiz.de/10011489081
Saved in:
9
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
10
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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