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~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing management
109
Marketingmanagement
109
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
20
Werbung
20
Beziehungsmarketing
18
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18
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17
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15
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Morgan, Neil A.
7
Kumar, V.
5
Homburg, Christian
4
Palmatier, Robert W.
4
Calantone, Roger J.
3
Eisend, Martin
3
Feng, Hui
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Varadarajan, Rajan
3
Whitler, Kimberly A.
3
Arunachalam, S.
2
Bharadwaj, Neeraj
2
Brasel, S. Adam
2
Chari, Simos
2
Clement, Michel
2
Grewal, Dhruv
2
Hill, Ronald Paul
2
Hunt, Shelby D.
2
Johnson, Jean L.
2
Kozlenkova, Irina V.
2
Luo, Xueming
2
Lusch, Robert F.
2
Moffett, Jordan W.
2
Rust, Roland T.
2
Rutz, Oliver J.
2
Sheth, Jagdish N.
2
Sorescu, Alina
2
Sridhar, Shrihari
2
Storbacka, Kaj
2
Vorhies, Douglas W.
2
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1
Agnihotri, Raj
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Arnold, Mark J.
1
Baehre, Sven
1
Baldauf, Artur
1
Ballings, Michel
1
Barone, Michael J.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
547
SpringerLink / Bücher
342
Journal of advertising research
289
Industrial marketing management : the international journal for industrial and high-tech firms
273
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
222
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
207
International journal of advertising : the quarterly review of marketing communications
204
European journal of marketing : EJM
197
Journal of advertising : official publication of the American Academy of Advertising
187
Journal of advertising
176
Journal of marketing
176
Journal of retailing and consumer services
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
NBER working paper series
159
Journal of marketing management : MM
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
MPRA Paper
142
Working paper / National Bureau of Economic Research, Inc.
133
NBER Working Paper
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Information economics and policy : IEP
121
Gabler Edition Wissenschaft
117
The journal of business & industrial marketing
117
Economics Papers from University Paris Dauphine
115
Journal of promotion management : JPM
113
Marketing intelligence & planning
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
Journal of marketing research : JMR
107
International journal of internet marketing and advertising : IJIMA
105
CESifo working papers
103
Psychology & marketing
102
European journal of operational research : EJOR
99
Springer eBook Collection
99
Business horizons
95
Marketing : ZFP ; journal of research and management
95
Technological forecasting & social change : an international journal
92
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ECONIS (ZBW)
135
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1
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of
135
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1
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
2
An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
Saved in:
3
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
4
Where does pride lead? : corporate managerial hubris and strategic emphasis
Kim, Min Chung
;
Xiong, Guiyang
;
Kim, Kwang-ho
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 537-556
Persistent link: https://www.econbiz.de/10011879708
Saved in:
5
The effects of creativity on
advertising
wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
Saved in:
6
Does
advertising
create sustained firm value? : the capitalization of brand intangible
Wang, Fang
;
Zhang, Xiao-ping Steven
;
Ouyang, Ming
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10003851344
Saved in:
7
A meta-analysis of humor in
advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
8
Enhancing television
advertising
: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
9
How brand innovativeness creates
advertising
flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
10
Dynamic relationships among R&D,
advertising
, inventory and firm performance
Sridhar, Shrihari
;
Narayanan, Sriram
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010363999
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