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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
266
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266
Beziehungsmarketing
84
Relationship marketing
84
Brand management
49
Markenführung
49
Brand image
38
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,289
Journal of retailing and consumer services
2,006
International journal of hospitality management
787
International journal of consumer studies
779
Psychology & marketing
761
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
577
SpringerLink / Bücher
548
Journal of advertising research
523
European Journal of Marketing
507
Working paper / National Bureau of Economic Research, Inc.
481
Journal of Consumer Marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
443
European journal of marketing : EJM
435
NBER Working Paper
428
Journal of marketing research : JMR
418
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing communications
407
Journal of marketing
383
The journal of brand management : an international journal
382
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Tourism management : research, policies, practice
368
Journal of travel and tourism marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of international consumer marketing
342
Technological forecasting & social change : an international journal
342
Journal of advertising : official publication of the American Academy of Advertising
339
Marketing letters : a journal of research in marketing
335
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
323
Cogent business & management
321
International journal of advertising : the review of marketing communications
310
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
301
International journal of contemporary hospitality management
300
The journal of services marketing
299
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ECONIS (ZBW)
306
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1
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
How brand innovativeness creates
advertising
flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
4
Competitive
advertising
strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
6
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Effects of offline ad content on online brand search : insights from super bowl
advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
9
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
10
Enhancing television
advertising
: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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