Similar Search Results

Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453

Persistent link: https://www.econbiz.de/10011563220

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

Barone, Michael J.; Jewell, Robert D. - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10010363995

Guitart, Ivan A.; Hervet, Guillaume; Gelper, Sarah - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 753-775

Persistent link: https://www.econbiz.de/10012293333

Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221

Persistent link: https://www.econbiz.de/10013493175

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228

Persistent link: https://www.econbiz.de/10012386915

Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761

Persistent link: https://www.econbiz.de/10012587469

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695

Wang, Feng; Zuo, Li; Yang, Zhi; Wu, Yueyan - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1151-1165

Persistent link: https://www.econbiz.de/10012153452

Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10010363992