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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit; Bressgott, Timna; Grewal, Dhruv; Mahr, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
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Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko de; Jong, Ad de; Wetzels, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 470-487
Persistent link: https://www.econbiz.de/10003926601
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Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim; Ruyter, Ko de; Chylinski, Mathew; Mahr, Dominik - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko; Jong, Ad; Wetzels, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 470-487
Persistent link: https://www.econbiz.de/10008323195
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Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams
de Jong, Ad; de Ruyter, Ko; Wetzels, Martin - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10007278677
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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-617
Persistent link: https://www.econbiz.de/10008447601