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A successful new brand: shield
Wellan, Dee M. - In: Journal of the Market Research Society : JMRS 30 (1988) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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Buyer behaviour under mini-test conditions
Charlton, P.; Ehrenberg, A. S. C.; Pymont, B. - In: Journal of the Market Research Society : JMRS 14 (1972) 3, pp. 171-183
Persistent link: https://www.econbiz.de/10001991188
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Attitudes to episodes and programmes
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of the Market Research Society : JMRS 23 (1981) 4, pp. 189-208
Persistent link: https://www.econbiz.de/10002116255
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Consumer beliefs and brand usage
Barwise, T. P.; Ehrenberg, A. S. C. - In: Journal of the Market Research Society : JMRS 27 (1985) 2, pp. 81-93
Persistent link: https://www.econbiz.de/10001869967