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Decision
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Journal of the Operational Research Society
European journal of operational research : EJOR
461
Management science : journal of the Institute for Operations Research and the Management Sciences
317
Journal of business research : JBR
297
Management Decision
252
European Journal of Marketing
239
International journal of advertising : the review of marketing communications
213
Journal of advertising research
212
Journal of behavioral decision making
212
Journal of Consumer Marketing
189
Journal of business ethics : JOBE
188
International journal of advertising : the quarterly review of marketing communications
186
Journal of economic behavior & organization : JEBO
186
Journal of advertising
185
Theory and decision : an international journal for multidisciplinary advances in decision science
184
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
155
SpringerLink / Bücher
149
Journal of economic psychology : research in economic psychology and behavioral economics
145
NBER working paper series
142
International journal of production research
140
Group decision and negotiation
139
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
128
Journal of risk and uncertainty : JRU
122
Europäische Hochschulschriften / 5
121
Economics letters
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Strategic Direction
112
Journal of economic theory
107
International Journal of Operations & Production Management
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Young Consumers
101
Technological forecasting & social change : an international journal
100
Omega : the international journal of management science
98
International journal of production economics
92
CESifo working papers
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of Business & Industrial Marketing
87
Journal of promotion management : JPM
87
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ECONIS (ZBW)
96
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1
Pre-positioning strategies for relief supplies in a relief supply chain
Liu, Yang
;
Tian, Jun
;
Feng, Gengzhong
- In:
Journal of the Operational Research Society
73
(
2022
)
7
,
pp. 1457-1473
Persistent link: https://www.econbiz.de/10013373023
Saved in:
2
Operational Research : methods and applications
Petropoulos, Fotios
;
Laporte, Gilbert
;
Aktas, Emel
; …
- In:
Journal of the Operational Research Society
75
(
2024
)
3
,
pp. 423-617
Persistent link: https://www.econbiz.de/10014555725
Saved in:
3
Lanchester duopoly model revisited :
advertising
competition under time inconsistent preferences
Lu, Lijue
;
Navas, Jorge
- In:
Journal of the Operational Research Society
73
(
2022
)
2
,
pp. 244-260
Persistent link: https://www.econbiz.de/10013170119
Saved in:
4
Cooperative
advertising
contract design in a supply chain with an offline showroom under asymmetric information
Li, Mengli
;
Zhang, Xumei
;
Dan, Bin
- In:
Journal of the Operational Research Society
73
(
2022
)
2
,
pp. 261-272
Persistent link: https://www.econbiz.de/10013170126
Saved in:
5
Benefits of bilateral participation in cooperative
advertising
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
Saved in:
6
A dynamic
advertising
problem when demand is sensitive to the credit period and stock of
advertising
goodwill
Hsieh, Tsu-Pang
;
Dye, Chung-Yuan
;
Lai, Kuei-Kuei
- In:
Journal of the Operational Research Society
71
(
2020
)
6
,
pp. 948-966
Persistent link: https://www.econbiz.de/10012264490
Saved in:
7
Divisional
advertising
efficiency in the consumer car purchase funnel : a network DEA approach
Choi, Kanghwa
- In:
Journal of the Operational Research Society
71
(
2020
)
9
,
pp. 1411-1425
Persistent link: https://www.econbiz.de/10012264783
Saved in:
8
When better quality or higher goodwill can result in lower product price : a dynamic analysis
Ni, Jian
;
Li, Shoude
- In:
Journal of the Operational Research Society
70
(
2019
)
5
,
pp. 726-736
Persistent link: https://www.econbiz.de/10012212924
Saved in:
9
Optimal keyword bidding in search-based
advertising
with budget constraint and stochastic ad position
Küçükaydin, Hande
;
Selçuk, Barış
;
Özlük, Özgür
- In:
Journal of the Operational Research Society
71
(
2020
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10012216692
Saved in:
10
Cooperative
advertising
in competing supply chains and the long-term effects of retail
advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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