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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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The Cyprus oil and gas industry's indirect business effects : a predictive real-time analysis
Thrassou, Alkis; Vrontis, Demetris; Tsakiris, Theodoros; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10011564660
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Wine sector development : a conceptual framework toward succession effectiveness in family wineries
Georgiou, Thoukis; Vrontis, Demetris - In: Journal of transnational management : the official … 18 (2013) 4, pp. 246-272
Persistent link: https://www.econbiz.de/10010234733
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The reactions of employees toward the implementation of Human Resources Ínformation Systems (HRIS) as a planned change program : a case study in Malaysia
Razali, Mat Zin; Vrontis, Demetris - In: Journal of transnational management : the official … 15 (2010) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10008697756
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A preliminary strategic marketing framework for new product development
Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10009551265
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Green marketing and consumer behavior : the case of gasoline products
Singh, Satyendra K.; Vrontis, Demetris; Thrassou, Alkis - In: Journal of transnational management : the official … 16 (2011) 2, pp. 84-106
Persistent link: https://www.econbiz.de/10009266817
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Green Marketing and Consumer Behavior: The Case of Gasoline Products
Singh, Satyendra; Vrontis, Demetris; Thrassou, Alkis - In: Journal of transnational management : the official … 16 (2011) 2, pp. 84-107
Persistent link: https://www.econbiz.de/10009163442
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A Preliminary Strategic Marketing Framework for New Product Development
Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10009842010
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Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 141-164
Persistent link: https://www.econbiz.de/10014320170