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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Impact of virtual brand experi...
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Tourism marketing
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Brand image
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Holiday behaviour
66
Urlaubsverhalten
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Fesenmaier, Daniel R.
7
Filieri, Raffaele
4
Law, Chun Hung Roberts
4
Li, Xiang
4
Stepchenkova, Svetlana
4
Stylidis, Dimitrios
4
Wu, Luorong
4
Xiang, Zheng
4
Chung, Namho
3
Dolnicar, Sara
3
Fleischer, Aliza
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Lee, Choong-Ki
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Petrick, James F.
3
Stienmetz, Jason L.
3
Assaf, A. Georges
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Dieck, M. Claudia tom
2
Ert, Eyal
2
Fuchs, Matthias
2
Gnoth, Juergen
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Gretzel, Ulrike
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Jung, Timothy
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Kim, Hany
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Kim, Jungkeun
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Law, Rob
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Li, Mimi
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McLean, Graeme J.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
1,123
Journal of retailing and consumer services
831
SpringerLink / Bücher
474
The journal of brand management : an international journal
376
Psychology & marketing
366
Journal of advertising research
350
The journal of product & brand management
345
Journal of marketing communications
300
International journal of internet marketing and advertising : IJIMA
291
Electronic commerce research
284
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
International journal of advertising : the review of marketing communications
259
International journal of hospitality management
242
Tourism management : research, policies, practice
242
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
228
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of internet commerce
220
Management science : journal of the Institute for Operations Research and the Management Sciences
217
International journal of electronic marketing and retailing : IJEMR
212
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
198
Journal of travel and tourism marketing
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
179
Marketing intelligence & planning
176
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
166
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
164
International journal of business information systems : IJBIS
161
Journal of electronic commerce research : JECR
160
Journal of marketing
160
NBER working paper series
154
Information systems and e-business management : ISeB
152
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ECONIS (ZBW)
164
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1
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism e-commerce platforms
Li, Shugang
;
Zhu, Boyi
;
Yu, Zhaoxu
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1256-1279
Persistent link: https://www.econbiz.de/10014582450
Saved in:
5
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
6
The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity
Zhang, Hui
;
Gursoy, Dogan
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10011637094
Saved in:
7
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
8
Success factors for destination marketing web sites : a qualitative meta-analysis
Park, Young A.
;
Gretzel, Ulrike
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10003566679
Saved in:
9
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
10
The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
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