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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions
Quintal, Vanessa Ann; Lwin, Michael; Phau, Ian; Lee, Sean - In: Journal of vacation marketing 25 (2019) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10012165813
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Happiness with rural experience : exploring the role of tourist mindfulness as a moderator
Loureiro, Sandra Maria Correia; Breazeale, Michael; … - In: Journal of vacation marketing 25 (2019) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10012165851