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Antecedents of international pricing adaptation and export performance
Sousa, Carlos M. P.; Bradley, Frank - In: Journal of world business : JWB 43 (2008) 3, pp. 307-320
Persistent link: https://www.econbiz.de/10003737979
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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Implications of perceived competetive advantages, adaptaion of marketing tatics and export commitment on export performance
Navarro García, Antonio; Losada, Fernando; Ruzo, Emilio; … - In: Journal of world business : JWB 45 (2010) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10003926903
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International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María; Blesa, Andreu - In: Journal of world business : JWB 47 (2012) 2, pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
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Examining determinants of export performance in small open economies
Baldauf, Artur; Cravens, David W.; Wagner, Udo - In: Journal of world business : JWB 35 (2000) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10001463362
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Staffing global marketing positions : what we don't know can make a difference
Harvey, Michael G.; Novicevic, Milorad M. - In: Journal of world business : JWB 35 (2000) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10001463364
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Russia's retreat to statization and the implications for business
McCarthy, Daniel J.; Puffer, Sheila M.; Naumov, Aleksandr I. - In: Journal of world business : JWB 35 (2000) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10001521657
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Market convergence and advertising standardization in the European Union
Okazaki, Shintaro; Taylor, Charles Raymond; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
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Which export channels provide real options to SMEs?
Ipsmiller, Edith; Brouthers, Keith D.; Dikova, Desislava - In: Journal of world business : JWB 56 (2021) 6, pp. 1-14
Persistent link: https://www.econbiz.de/10013271552
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Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Martín Martín, Oscar; Chetty, Sylvie K.; Bai, Wensong - In: Journal of world business : JWB 57 (2022) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013191134