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Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle; Tybout, Alice M. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 159-177). 2008
Persistent link: https://www.econbiz.de/10003755910
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Media engagement and advertising effectiveness
Calder, Bobby J.; Malthouse, Edward C. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 1-36). 2008
Persistent link: https://www.econbiz.de/10003755902
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 266-281). 2008
Persistent link: https://www.econbiz.de/10003755928