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~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
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Kellogg on advertising & media : the Kellogg School of Management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of Consumer Research
17
Kellogg on marketing
14
Journal of marketing research : JMR
7
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Consumer psychology review
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Applications of management science : a research annual
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand management ; Vol. 1
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
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Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle
;
Tybout, Alice M.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 159-177)
.
2008
Persistent link: https://www.econbiz.de/10003755910
Saved in:
2
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
3
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
4
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
Saved in:
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