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~isPartOf:"Legends in marketing"
~isPartOf:"Working paper in economics"
~language:"eng"
~person:"Nayga, Rodolfo M."
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
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Shelegia, Sandro
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Wind, Yoram
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Legends in marketing
Working paper in economics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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