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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Salience and consumer choice
Bordalo, Pedro; Gennaioli, Nicola; Shleifer, Andrei - 2012
Persistent link: https://www.econbiz.de/10009723692
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Listing specs : the effect of framing attributes on choice
Cerigioni, Francesco; Galperti, Simone - 2021
Persistent link: https://www.econbiz.de/10012819356