//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Legends in marketing"
~person:"Nayga, Rodolfo M."
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
8
Konsumentenverhalten
8
Marketing
2
Marketingmanagement
2
Scientific method
2
Theorie
2
Theory
2
Wissenschaftliche Methode
2
Consumer preferences
1
Economic history
1
Gerald Zaltman
1
International market segmentation
1
International marketing
1
Internationale Marktsegmentierung
1
Internationales Marketing
1
Kaufentscheidung
1
Konsumentenpräferenzen
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Purchase decision
1
Scientists
1
Social psychology
1
Sozialpsychologie
1
Welt
1
Wirtschaftsgeschichte
1
Wissenschaftler
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
Working Paper
Collection of articles written by one author
3
Sammlung
3
Sammelwerk
2
Aufsatzsammlung
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
2
Author
All
Nayga, Rodolfo M.
Shelegia, Sandro
Sheth, Jagdish N.
Wind, Yoram
2
Jain, Arun K.
1
Published in...
All
Legends in marketing
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->