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Naresh K. Malhotra
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Sheth, Jagdish N.
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Kumar, V.
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Wind, Yoram
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Krishnan, Balaji C.
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Monroe, Kent B.
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Uslay, Can
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Yadav, Manjit S.
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Legends in marketing
Legends in consumer behavior
43
Review of marketing research
31
Journal of business research : JBR
22
Journal of Business Research
15
Journal of the Academy of Marketing Science
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International marketing review
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Journal of marketing theory and practice
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Global business perspectives series
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SAGE library in marketing
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Legends in strategic marketing
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European Journal of Marketing
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Does marketing need reform? : fresh perspectives on the future
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Fundamentals of marketing research ; Vol. 6
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Handbook of relationship marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Emerald insight
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of Economic Psychology
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Journal of international marketing
3
Legends in marketing series
3
Management international review : mir ; journal of international business
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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Models of buyer behavior
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ECONIS (ZBW)
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Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
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2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009301069
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3
Marketing of services : retailing and health care
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299913
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4
International and cross-cultural marketing
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299916
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5
Marketing management and policy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299919
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6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299927
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7
Research methodology : research design and data analysis
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299963
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8
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
9
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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