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~isPartOf:"Tourism management : research, policies, practice"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Research
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114
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112
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109
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107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of advertising research
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
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ECONIS (ZBW)
177
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1
Revolutionizing workshops : supporting participants' creativity with persuasive technology
Jalowski, Max
-
2021
Persistent link: https://www.econbiz.de/10012428187
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2
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
3
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
4
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
5
Industrielle Exzellenz in der Versicherungswirtschaft : Bestimmung der Industrialisierungsreife in einer zunehmend digitalisierten Welt
Altuntas, Muhammed
;
Uhl, Pascal
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011413679
Saved in:
6
Grundsätze ordnungsmäßiger Versicherungsbilanzierung nach IFRS : eine bilanztheoretische Analyse unter Berücksichtigung branchenspezifischer Anforderungen
Zeitler, Nicholas
-
2021
Persistent link: https://www.econbiz.de/10012429524
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7
Spezial-AIF zur Investition in PPP-Immobilien : Anlagevehikel für institutionelle Anleger
Effenberger, Susanne
-
2017
Persistent link: https://www.econbiz.de/10011635253
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8
Internationale Markenstrategien : Erfolgswirkung der Markenstandardisierung auf den Markenwert
Müller, Michael
-
2016
Persistent link: https://www.econbiz.de/10011415129
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9
Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
-
2016
Persistent link: https://www.econbiz.de/10011418328
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10
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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