Narrow search
Showing 21 - 30 of 67
Cover Image
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Cover Image
A generalization of the FIFA World Cup effect
Nicolau, Juan L.; Sharma, Abhinav - In: Tourism management : research, policies, practice 66 (2018), pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
Cover Image
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Cover Image
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Cover Image
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Cover Image
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph; Adomeit, Malte - 2018
Persistent link: https://www.econbiz.de/10011910870
Cover Image
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.; Fay, Daniel L. - In: Tourism management : research, policies, practice 70 (2019), pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Cover Image
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Cover Image
A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai; Khoo-Lattimore, Catheryn; Wang, Ying - In: Tourism management : research, policies, practice 69 (2018), pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
Cover Image
Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph; Kohtes, Robert - 2014
Persistent link: https://www.econbiz.de/10010480971