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Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang; Gülow, Wencke - In: Luxury marketing : a challenge for theory and practice, (pp. 187-205). 2013
Persistent link: https://www.econbiz.de/10009667676
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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013
Persistent link: https://www.econbiz.de/10009667665
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://www.econbiz.de/10009667672