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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
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PRICING When Should You Nickel-and-Dime Your Customers? Every manager who's ever set a price has had to wrestle with whether to "partition" the elements — Charge separately for suc...
Hamilton, Rebecca W; Srivastava, Joydeep; Thomas … - In: MIT sloan management review 52 (2010) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10008711350