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How to drive customer satisfaction
Anderson, Rolph E.; Swaminathan, Srinivasan; Mehta, Rajiv - In: MIT sloan management review 54 (2013) 4, pp. 13-15
Persistent link: https://www.econbiz.de/10009776555
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HOW TO DRIVE CUSTOMER SATISFACTION - Companies looking to build a satisfied and loyal customer base need to realize that there are multiple drivers of customer satisfaction.
Anderson, Rolph E; Swaminathan, Srinivasan; Mehta, Rajiv - In: MIT sloan management review 54 (2013) 4, pp. 13-15
Persistent link: https://www.econbiz.de/10010151307