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How to get your messages retweeted
Malhotra, Arvind; Kubowicz Malhorta, Claudia; See, Alan - In: MIT sloan management review 53 (2011/12) 2, pp. 61-66
Persistent link: https://www.econbiz.de/10009503005
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How CEOs can leverage Twitter
Kubowicz Malhotra, Claudia; Malhotra, Arvind - In: MIT sloan management review 57 (2015/2016) 2, pp. 73-79
Persistent link: https://www.econbiz.de/10011416229
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Get more ideas from the crowd
Malhotra, Claudia Kubowicz; Malhotra, Arvind; Bayus, … - In: MIT sloan management review 62 (2021) 4, pp. 15-17
Persistent link: https://www.econbiz.de/10012601314
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Developing innovative solutions through internal crowdsourcing
Malhotra, Arvind; Majchrzak, Ann; Kesebi, Lâle; … - In: MIT sloan management review 58 (2017) 4, pp. 73-79
Persistent link: https://www.econbiz.de/10011709743
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HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...
Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 54 (2013) 2, pp. 18-22
Persistent link: https://www.econbiz.de/10010067813
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MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a compa...
Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 53 (2012) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10009825953