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Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
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pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
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What unhappy customers want
Grainer, Marc
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Noble, Charles H.
;
Bitner, Mary Jo
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010354235
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