Let them talk! Managing primary and extended online brand communities for success
Year of publication: |
2012
|
---|---|
Authors: | Noble, Charles H. ; Noble, Stephanie M. ; Adjei, Mavis T. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 55.2012, 5, p. 475-483
|
Publisher: |
Elsevier |
Subject: | Online brand communities | Netnography | Negative word of mouth | Service recovery | Tweeting | Blogging | Customer-to-customer communication | Social networking sites | Relationship-building | Loyalty |
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