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distinction seems to emerge. On the one hand, systems that rely on market-based competition in pharmaceuticals promote a clear …
Persistent link: https://www.econbiz.de/10005034975
In this study, we analyze a dynamic duopoly game in which firms can use advertising and price as competitive tools. The … assume that advertising creates a positive externality. Thus, each firm voluntarily advertises to persuade consumers to buy … technology level affect advertising, profits, and economic welfare and highlight the differences between the two cases. …
Persistent link: https://www.econbiz.de/10011112450
In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation, where a … choice - (local) social interactions and (global) advertising - interact. We study the general behavior of the models using … market. For one of the models criticality is observed - below a certain critical level of advertising the market approaches a …
Persistent link: https://www.econbiz.de/10005790235
We study a market model in which competing firms use costly marketing devices to influence the set of alternatives which consumers perceive as relevant. Consumers in our model are boundedly rational in the sense that they have an imperfect perception of what is relevant to their decision...
Persistent link: https://www.econbiz.de/10008529268
This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …
Persistent link: https://www.econbiz.de/10008680300
We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted … the structural model. These attack matrices identify diversion ratios and hence comparative advertising damage measures …. We find that outgoing comparative advertising attacks are half as powerful as self-promotion in raising own perceived …
Persistent link: https://www.econbiz.de/10011108624
. Foreign-owned firms tend to be large, and thus the decisive share of BERD is performed by large enterprises. Pharmaceuticals … past fifteen years as foreign pharmaceuticals firms became majority owners in most companies, pursuing global R …
Persistent link: https://www.econbiz.de/10011113727
This paper investigates whether aggregate consumer learning together with consumer heterogeneity in price sensitivity could explain why (i) there is a slow diffusion of generic drugs into the market, and (ii) brand-name originators keep increasing their prices over time even after the number of...
Persistent link: https://www.econbiz.de/10005622024
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …
Persistent link: https://www.econbiz.de/10011109112
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924