The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to...

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage...

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

The main purpose of this article is to investigate the relation between cities’ economic development (local level) and regions’ competitiveness (regional level) in the region of Thessaly, Greece (the Larissa – Volos dipole case - study). The last fifteen years almost fifty non - local...

Place marketing represents a widely used approach in defining objectives and setting policies for promoting local development, starting with the strategic analysis of the place together with the work of the vision and the mission statements. Place marketing supporters identify local economic...

In the present introductory work we propose an original analytical model of coopetitive game. We suggest possible general and feasible solutions; in particular, from a coopetitive perspective, we suggest compromise solutions - for our coopetitive game, by using Kalai-Smorodinsky method.

The paper proposes a model of coopetitive-game (of normal-form type) and devote it to Greek crisis, conceiving this model at a macro level, with the aim of rebalancing the current account of Greece. The authors construct the game trying to represent feasible scenarios of the strategic...

The present paper provides a model of coopetitive game for environmental sustainability of a global green economy, looking for a win-win solution within a complex construct of a type originally devised by Branderburger and Nalebuff. The model here suggested is environmental sustainable since it...