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Using Critical Path Analysis (CPA) in Place Marketing process

Metaxas, Theodore; Deffner, Alex - Volkswirtschaftliche Fakultät, … - 2013

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to...

Persistent link: https://www.econbiz.de/10011258421

Strategic place marketing and place branding: 15 years of mega-events in Lisbon

Metaxas, Theodore; Bati, Aristea; Filippopoulos, Dimitris; … - Volkswirtschaftliche Fakultät, … - 2011

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage...

Persistent link: https://www.econbiz.de/10011259121

Branding Stockholm

Paschou, Eleni; Metaxas, Theodore - Volkswirtschaftliche Fakultät, … - 2013

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

Persistent link: https://www.econbiz.de/10011259352

Medium size cities economic development and regional competitiveness: the case of Larissa – Volos dipole in Thessaly region of Greece

Metaxas, Theodore; Kallioras, Dimitris - Volkswirtschaftliche Fakultät, … - 2004

The main purpose of this article is to investigate the relation between cities’ economic development (local level) and regions’ competitiveness (regional level) in the region of Thessaly, Greece (the Larissa – Volos dipole case - study). The last fifteen years almost fifty non - local...

Persistent link: https://www.econbiz.de/10011259885

Developing Pilot Place Marketing Plans (PPMPs) in North and South Europe: a Methodological Approach

DEFFNER, ALEX; METAXAS, THEODORE - Volkswirtschaftliche Fakultät, … - 2006

Place marketing represents a widely used approach in defining objectives and setting policies for promoting local development, starting with the strategic analysis of the place together with the work of the vision and the mission statements. Place marketing supporters identify local economic...

Persistent link: https://www.econbiz.de/10011113206

Coopetition in the Case of Hotel Management in Cuba: Model of Corporate Governance considering the Actors Involved

Gomez Selemeneva, D. - Volkswirtschaftliche Fakultät, … - 2008

The international expansion of hotel chains is the subject of various sciences and approaches which sits the process and the role of strategic alliances in its performance, but insufficient treatment and considerations from the context in which operate from underdeveloped economies, the main...

Persistent link: https://www.econbiz.de/10008486902

Coopetitive game solutions for the eurozone economy

Carfì, D.; Magaudda, M.; Schilirò, D. - Volkswirtschaftliche Fakultät, … - 2010

This paper aims at providing, through a game theory model of coopetition, feasible solutions in a cooperative … general analytical framework of coopetition, we show in our paper the strategies that could bring to feasible solutions in a …

Persistent link: https://www.econbiz.de/10008693538

Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding

Rodrigues, Flávio; Souza, Victória; Leitão, João - Volkswirtschaftliche Fakultät, … - 2009

Co-branding can be implemented by establishing an agreement of strategic coopetition that allows companies to compete … associated with implementation of this form of strategic coopetition are the possibility of jointly communicating brand image … strategic coopetition between two global brands, Apple and Nike, through development of the ‘Nike+iPod Sport Kit’ product …

Persistent link: https://www.econbiz.de/10005039970

A coopetitive model for the green economy

Carfì, David; Schilirò, Daniele - Volkswirtschaftliche Fakultät, … - 2011

The paper proposes a coopetitive model for the Green Economy. It addresses the issue of the climate change policy and the creation and diffusion of low-carbon technologies. In the present paper the complex construct of coopetiton is applied at macroeconomic level. The model, based on Game...

Persistent link: https://www.econbiz.de/10009369174

A framework of coopetitive games:applications to the Greek crisis

Schilirò, Daniele; Carfì, David - Volkswirtschaftliche Fakultät, … - 2012

of coopetition (based on normal form game theory) to the Greek crisis, while conceiving this game theory model at a macro …

Persistent link: https://www.econbiz.de/10011259553