comparative advertising would lead to significant estimation bias. Result (iii) is consistent with recent theoretical work that …

Within the context of the Sustainable Development Goals (SDGs), the gender equality in education is considered one of … narrowing down the gender gap in education for the primary, secondary, and tertiary levels. More specifically, and among many … other factors, the study focuses on the response of gender gap in education to economic growth, information communication …

The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those … critical impacts which lead to behavioral and eating disorder in children. Impacts of TV advertising were identified as … television advertising increases the consumption of food that is unhealthy, having low nutritional values and high in Sugar, Fat …

The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model … networks allocate to advertising or the amount of revenues that satisfies the profit maximization condition. As in the original …

In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …

The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor … increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers … and Advertisers more interested towards humor advertising more than century, but no review paper regarding impact of humor …

In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals …. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for … Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published …

of its other prices. The firm can therefore build a store-wide ‘low-price image’ by advertising just one product at a low …

. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to …