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The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...
Persistent link: https://www.econbiz.de/10011108757
This paper aims to analyze the current processes of international technical cooperation for environmental protection in Mexican municipalities. To meet this objective, the paper is divided into five sections. The first introduces the subject and describes the role that has been playing...
Persistent link: https://www.econbiz.de/10011109550
Sustainability requires that the productive base measured in terms of comprehensive wealth of a society should be …
Persistent link: https://www.econbiz.de/10005790014
giant fast-growing countries, China and India, with the liberalised global economy. The integration is taking place under … of the global labour force with India and China’s recent integration with the international economy may have profoundly … its technological leadership. In relation to policy, the underlying question examined here is whether India and China …
Persistent link: https://www.econbiz.de/10011258097
aftermath of the Southeast Asian crisis, the limitation of the liberal capital regime for a developing country like India is … often highlighted in the literature. However, the probable impact of introducing KAC on CAB in India generally is discussed … theoretically. Though some of the existing studies in India have earlier focused on this research question, they have done so by …
Persistent link: https://www.econbiz.de/10014194754
The purpose of this paper is to examine the progress in socioeconomic conditions across the major states of India by …
Persistent link: https://www.econbiz.de/10014154852
In recent years there has been a rapid and sustained growth of the service sector in the Indian economy. But unfortunately, while the importance of the services is growing statistical data and other relevant information of the services are abysmally low. There are problems relating to the...
Persistent link: https://www.econbiz.de/10014187326
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...
Persistent link: https://www.econbiz.de/10009372498
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to its proprietors. During the last years, brand valuation has been an intensively analyzed subject among marketing specialists. The value of this asset is often referred to as brand equity which is...
Persistent link: https://www.econbiz.de/10005619951
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a conceptual and critical manner, the existent methodologies used to measure the brand as company asset. Several worldwide acknowledged methods are taken into consideration and are comparatively and...
Persistent link: https://www.econbiz.de/10009151559