The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …

relations on the supply side. The content of this paper is an attempt to justify the emerging relevance of marketing strategies …

Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie … marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in …

the upcoming trends and marketing tactics adopted by marketers. …

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth … in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … with mobile marketing acceptance, and simple liner regression is applied to see the impact of mobile marketing acceptance …

Economic theory and practice, in general, and marketing, in particular, involve a cultivation of an entrepreneurial and … to illustrate areas of marketing practice that provoke substantial ethical comment and discussion. …