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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Mediating effects of broadband consumers’ behavior in India
G, Thiagarajan; Nakkeeran, Senthilkumar; Arockiasamy, … - Volkswirtschaftliche Fakultät, … - 2010
Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services … seek superior internet access like broadband, WiMax is likely to replace traditional broadband and dial-up access soon …. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services …
Persistent link: https://www.econbiz.de/10008727910
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...
Persistent link: https://www.econbiz.de/10011109924
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Предпринимательство и маркетинг
Sidorchuk, Roman - Volkswirtschaftliche Fakultät, … - 2009
This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope...
Persistent link: https://www.econbiz.de/10008559016
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Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in...
Persistent link: https://www.econbiz.de/10011199841
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Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain
Pillai, Rajasekharan; Thomas, Julia; Prasad, Saloni - Volkswirtschaftliche Fakultät, … - 2010
With the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention...
Persistent link: https://www.econbiz.de/10008756508
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A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
Subhani, Muhammad Imtiaz; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2011
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...
Persistent link: https://www.econbiz.de/10009372498
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Message on a Bottle: Colours and Shapes in Wine Labels
de Mello, Luiz; Pires Gonçalves, Ricardo - Volkswirtschaftliche Fakultät, … - 2008
Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how colours can be interacted with shapes in the design of wine labels. This study draws from an experiment using data from Spain and shows that there are strong preferences for...
Persistent link: https://www.econbiz.de/10005620091
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Message on a Bottle: Colours and Shapes in Wine Labels
de Mello, Luiz; Pires Gonçalves, Ricardo - Volkswirtschaftliche Fakultät, … - 2008
Wine consumers rely mainly on the label to infer the quality of a bottle. But there is little empirical research on how colours can be interacted with shapes in the design of wine labels. This study draws from an experiment using data from Spain and shows that there are strong preferences for...
Persistent link: https://www.econbiz.de/10011110762
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Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation
Salehudin, Imam - Volkswirtschaftliche Fakultät, … - 2010
Each purchase decision is most likely to be a risky decision. Woodside and DeLozier (1976) proposed that consumer purchase-related behaviors correspond to the perceived level of risk in the purchase. Therefore, understanding consumer’s perceived purchase risk is paramount for marketers...
Persistent link: https://www.econbiz.de/10011111473