In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …

newspapers in that costs of news production are recouped via advertising. We build a stylized model that rationalizes these facts … forcing the business model of the internet to be advertising-based. For the most likely cases, our model would imply that the …

may still find it profitable to enter the market. They do so by spending large amounts of money on advertising campaigns … in order to attract students who are relatively more influenced by the persuasive effect of advertising. I show that …

This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …