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Interactions between competition and consumer policy
Armstrong, Mark - Volkswirtschaftliche Fakultät, … - 2008
This paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often supply adequate customer protection without the need for extra public intervention. Special areas where intervention might be needed are...
Persistent link: https://www.econbiz.de/10005260332
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The symbiosis of towns and textiles: urban institutions and the changing fortunes of cloth manufacturing in the Low Countries and England, 1270 - 1570
Munro, John H. - Volkswirtschaftliche Fakultät, … - 1998
This article, a contribution to the ‘proto-industrialisation’ debate, examines the relative advantages of urban and rural locations for cloth manufacturing in later-medieval England and the Low Countries. From the 11th to the mid-14th century, when the English cloth trade began its seemingly...
Persistent link: https://www.econbiz.de/10005836345
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The anti-red shift – to the 'Dark Side': Colour changes in Flemish luxury woollens, 1300 - 1550
Munro, John H. - Volkswirtschaftliche Fakultät, … - 2006
This study documents, though it cannot fully explain, the striking shift in the spectrum of colour patterns in woollen textiles, from those of the Black Death era in the mid to late fourteenth century to those of the fifteenth and the first half of the sixteenth century, in the southern Low...
Persistent link: https://www.econbiz.de/10005789506
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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Software Marketing on the Internet: the Use of Samples and Repositories
Gaudeul, Alexia - Volkswirtschaftliche Fakultät, … - 2008
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...
Persistent link: https://www.econbiz.de/10008497678
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The Role of Executives in Hostile Takeover Attempts
Mohd, Irfan - Volkswirtschaftliche Fakultät, … - 2010
’s executives’ discretionary power over R&D and advertising in defeating hostile takeover attempts. It is shown that in vertically … differentiated industries, in equilibrium, target’s executive keep low level of R&D and advertising to make their firm an …
Persistent link: https://www.econbiz.de/10008470473
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Is the Internet Bad News? The Online News Era and the Market for High-Quality News
Frijters, Paul; Velamuri, Malathi - Volkswirtschaftliche Fakultät, … - 2009
newspapers in that costs of news production are recouped via advertising. We build a stylized model that rationalizes these facts … forcing the business model of the internet to be advertising-based. For the most likely cases, our model would imply that the …
Persistent link: https://www.econbiz.de/10004980392
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Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
Anderson, Simon; Ciliberto, Federico; Liaukonyte, Jura - Volkswirtschaftliche Fakultät, … - 2010
comparative advertising would lead to significant estimation bias. Result (iii) is consistent with recent theoretical work that …
Persistent link: https://www.econbiz.de/10008642675