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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Advertising in Duopoly Market
Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2006
showed how important advertising in marketing a product is. We show that advertising should also consider the social … explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised …
Persistent link: https://www.econbiz.de/10005620141
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A new theorem for optimizing the advertising budget
Wright, Malcolm - Volkswirtschaftliche Fakultät, … - 2008
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …
Persistent link: https://www.econbiz.de/10011109112
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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A new theorem for optimizing the advertising budget
Wright, Malcolm - Volkswirtschaftliche Fakultät, … - 2008
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …
Persistent link: https://www.econbiz.de/10005789572
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The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices
Besana, Angela - Volkswirtschaftliche Fakultät, … - 2009
The Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper...
Persistent link: https://www.econbiz.de/10005836543
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Marketing Concept as a Tool for Development of Tourism in Kosovo
Ukaj, Fatos - Volkswirtschaftliche Fakultät, … - 2010
Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...
Persistent link: https://www.econbiz.de/10008529255
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Advertising Styles’ Impact on Attention in Pakistan
Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer - Volkswirtschaftliche Fakultät, … - 2008
advertising appeals. …
Persistent link: https://www.econbiz.de/10005105700
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Fishy Gifts: Bribing with Shame and Guilt
Ong, David - Volkswirtschaftliche Fakultät, … - 2008
The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...
Persistent link: https://www.econbiz.de/10005109577