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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Cover Image
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10009893540