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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait
;
Diehl, Kristin
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait
;
Diehl, Kristin
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10009893482
Saved in:
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