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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
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Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen; Silva-Risso, Jorge M.; Srinivasan, Shuba; … - In: MSI reports : working paper series (2003) 2, pp. 79-100
Persistent link: https://www.econbiz.de/10001978350
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Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen; Silva-Risso, Jorge; Srinivasan, Shuba; … - In: MSI reports : working paper series (2003) 2, pp. 79-100
Persistent link: https://www.econbiz.de/10009893386
Cover Image
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10009893461