Product innovations, advertising spending, and stock returns ; Report No. 06-110
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
Year of publication: |
2006
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Authors: | Srinivasan, Shuba ; Pauwels, Koen ; Silva-Risso, Jorge ; Hanssens, Dominique M. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 2, p. 59-79
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Saved in:
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