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MSI reports : working paper series
Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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5
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Arbeitspapier ... aus dem Forschungsprojekt Marketing und Ökonomische Theorie
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Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10003605643
Saved in:
2
Valuing brand assets : a cost-effective and easy-to-implement measurement approach
Fischer, Marc
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009893489
Saved in:
3
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
4
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
5
Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc
;
Shankar, Venkatesh
;
Clement, Michel
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
Saved in:
6
Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc
;
Shankar, Venkatesh
;
Clement, Michel
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 25-48
Persistent link: https://www.econbiz.de/10009893450
Saved in:
7
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10009893491
Saved in:
8
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10009893528
Saved in:
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