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Firm-sponsored satisfaction surveys : Positivity effects on customer purchase behavior? ; Report No. 04-121
Dholakia, Utpal M.
;
Morwitz, Vicki G.
;
Westbrook, Robert A.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 95-112
Persistent link: https://www.econbiz.de/10002708038
Saved in:
2
Firm-sponsored satisfaction surveys : Positivity effects on customer purchase behavior? ; Report No. 04-121
Dholakia, Utpal M.
;
Morwitz, Vicki G.
;
Westbrook, Robert A.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009893424
Saved in:
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