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MSI reports : working paper series
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
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Journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Journal of the Academy of Marketing Science
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European Journal of Marketing
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Foundations and trends in marketing : FTMKT
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Journal of service research : JSR
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Marketing Science
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Rotterdam Institute for Business Economic Studies
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Decision support systems : DSS ; the international journal
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European Management Journal
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European journal of marketing : EJM
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European management journal
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European review of agricultural economics : ERAE
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Handbook of research on customer equity in marketing
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Journal of interactive marketing
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Long range planning : LRP ; international journal of strategic management
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing : journal of research and management
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Quantitative Marketing and Economics
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Retailing in the 21st century : current and future trends
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Wissenschaftliche Schriften der WWU Münster / 4
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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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2
The short- and long-term impact of an assortment reduction on category sales ; Report No. 06-106
Sloot, Laurens M.
;
Fok, Dennis
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10003340389
Saved in:
3
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
4
Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 27-50
Persistent link: https://www.econbiz.de/10003605771
Saved in:
5
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
6
The short- and long-term impact of an assortment reduction on category sales ; Report No. 06-106
Sloot, Laurens M.
;
Fok, Dennis
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10009893452
Saved in:
7
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10009893473
Saved in:
8
Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 27-50
Persistent link: https://www.econbiz.de/10009893483
Saved in:
9
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter S. H.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10009893503
Saved in:
10
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter S. H.
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10009893547
Saved in:
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