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Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 101-118
Persistent link: https://www.econbiz.de/10003960983
Saved in:
2
Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009893543
Saved in:
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