: entrepreneurship, strategic management, and marketing. Design/methodology/approach – An emerging development among large CPG firms … known for their branding and marketing prowess has been to create dedicated brand/consumer venturing units (e.g. Coca …

Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process …‐border/cultural marketing. Relationship creation can then be incorporated into organisational learning so that the organisation learns …‐cultural marketing.  …

the belief that the emerging marketing and entrepreneurship paradigm provides additional understanding of smaller firm …

This paper aims to illustrate the important role marketing technologies play in contemporary neo‐liberal policies which … will be developed through an analysis of the expanded role of marketing technologies in the UK financial services industry …

(LETS) – and what we here call the “mainstream” marketing paradigm. It begins by discussing some of the key principles that …’ argument is that “mainstream” marketing concepts and practices fail to embrace all the complexities of LETS as social …

the technology of marketing is implicated within the organisation and representation of anti‐corporate protests. We argue … that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance … marketing from activities that they privilege, may have consequences for the anti‐corporate movement. This paper concludes with …

Consumer research and marketing rarely examine illegal forms of economic life despite the fact that market terminology … value in a drawing on a consumer research approach to examine illicit marketing contexts.  …