Grönroos, Christian; Heinonen, Fredrik; Isoniemi, Kristina - In: Management Decision 38 (2000) 4, pp. 243-252
Contributes to the development of a model of Internet offerings, labelled the NetOffer model, by analysing data from an … Internet‐based case, cinema ticket sales on the Internet. The objective is not to test hypotheses about Internet offerings, but … to develop an understanding of the nature of such offerings. The study shows that although Internet offerings in the …