business literature, but provides pointers in three key areas – that of business directories including Internet sources, market …

account of the use of computers to search CD‐ROM, online and the Internet to find information.  …

‐orientated emphasis requires a fresh management approach, seeing marketing less as a specialist function and more as a part of overall …The generally accepted means of implementing the marketing concept is the model of the marketing mix (or the 4Ps). But … on consumer packed‐goods and durables. Recent European research in the areas of industrial and services marketing has …

management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly …

management decision making is quite enormous. Illustrates an application in the marketing control process. The example …

Elaborates on specific realities of the construction environment, and of management and operations of growing … construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in …”. Offers some lessons to entrepreneurial managers/owners on how to reap benefits of marketing orientation by replacing the …

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building … blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding … marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing …

the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a … on a number of historical precedents in order to question some of the “hype” surrounding current Internet developments … challenges facing marketing are then examined to establish whether there are any parallels in marketing history from which …

paper is to explore, identify, and postulate key factors facilitating the growth and success of marketing in virtual worlds … of a descriptive nature. The study was conducted to initiate the academic discourse about marketing in virtual worlds. As … of virtual worlds. There is substantial potential in virtual worlds for new and innovative marketing methods that are …