Purpose – This study seeks to empirically examine cultural alignment with new corporate brand values in the rebranding aftermath. Design/methodology/approach – Focuses on a case study of a firm that recently underwent a corporate rebranding campaign. Analysis is based on data collected...

Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process. This paper takes these concepts and links them together with notions of culture and learning in novel ways. The knowledge impacts of national and corporate culture need to be...

Although the concept of culture as a means of control seems to be rather vague and ambiguous, no one can deny its importance, especially in the case of the Japanese multinational companies and issues linked to their control over overseas segments. Cultural control has always occupied a central...

Friedrich Hegel, building upon the foundation of Immanuel Kant, focused upon the “cultural tradition” as a structured entity that operates according to its own rules and priorities. In doing so he crafted the concept that has come down to us as “national character”, an idea that has...

Organization theory is becoming increasingly pluralistic, not only as continuous theoretical and methodological developments, but also in terms of facilitating a more polyvocal view on organizing and administrative practices. The suggested “postmodern turn” in organization theory and HRM...

Singaporean construction firms have increasingly invested in China in recent years. It is, therefore, important for Singaporean construction firms as well as their Chinese counterparts to appreciate and understand each other’s cultural differences/similarities. Although Singapore culture...

We begin with health and safety, notably in the risky working environment of the oil rigs, before moving on to the health service. Social services have become a huge area of concern with cases of child abuse emerging from the past as well as the present. Professional regulatory bodies are...

A key reason for the return of expatriates before the official end of their foreign assignment is the uncertainty and frustration resulting from poor cross‐cultural adaptation. The literature provides this general, normative view without much to say about the interpersonal conflict expatriates...

Purpose – This paper aims to establish an organizational learning system model based on both western and Chinese management thoughts. Design/methodology/approach – The approach is a conceptual model which is based on research within the field. Findings – The model consists of nine...