Internal marketing in itself is not new, but is only recently becoming widespread in public and private sector organisations. Whilst the principles of internal and external marketing are the same, there are some differences – in targeting, politics, incentives, skills, motivation and...

Purpose – By using three key factors – namely, funding, stakeholders, and legitimacy – this study seeks to analyse the successful entrepreneurial experiences of a non‐profit small to medium‐sized enterprise: the Taiwan EBook Supply Cooperative Limited (TEBSCo)....

This study presents an adaptation of case studies denominated by the patterns of behaviour, an ideal methodology for the development of theories explaining the organisation and its integrants’ behaviour. In comparison with other alternatives, best results are obtained in the research of...

This paper focuses on the relationship between a particular social practice – local exchange trading systems or schemes (LETS) – and what we here call the “mainstream” marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other,...

This paper describes case vignettes of the practice of vision development in eight financial services organisations. Important observations emerge about current practice; for example, formal methodologies are rarely adopted in vision development; rather, more informal processes of debate are...

The case will test two hypotheses regarding three variables influencing the level of employee satisfaction and organizational citizenship at GAMMA, a manufacturer of plastics. Two hypotheses were developed from a review of the literature and initial results from exploratory research (  H1 :...

Purpose – This paper aims to specify a set of methodological stages to conduct case studies. It presents a graphical representation of these stages, describes how it assists management researchers to build theory from data gathered in the field, and outlines its value for achieving sound...

Purpose – The purpose of this paper is to examine the impact of Fayol's ideas on both British management thought and practice. Design/methodology/approach – The paper presents a schematic which seeks to illustrate the links between the various strands of scientific management theory,...

Purpose – The purpose of this paper is to understand the effects of the customer company governance into supplier actors' experiences. Design/methodology/approach – Comparative case study of four strategic networks and 16 partnerships. Research approach is twofold: in the first phase of...