This paper formulates a model for determining the optimal allocation of a given advertising budget over M interacting market segments and a time domain of T periods. Guidance for budget size optimization is provided via a shadow price. The basic input parameters are in terms of sales saturation...

This paper investigates the optimal allocation of the marketing budget within the marketing-mix decision variables so that sales (or profit) is maximized in a planning horizon. Since the influence of marketing mix variables upon sales are, in reality, nonlinear and interactive, a geometric...

Can city governments take meaningful actions to relieve the growing shortage of rental housing units for low income families without heavy reliance on state or federal support? To answer this question a net present value model is developed from the viewpoint of the existing landlords. Using this...

A review of the literature from many disciplines reveals conceptual agreement that individuals choose among alternatives by comparing the attributes of the alternatives in a sequential process. Yet in almost all the published empirical work the model used is a simultaneous compensatory model...