costs) and predicted that PPU, when arising as a di fferentiation to selling in equilibrium, fundamentally achieves lower … profi ts than selling. We extend the theory by covering goods with any production cost, in duopolistic competition. We show … that PPU business models can be more pro table than selling (especially at mid-range production costs), as long as their …

This paper analyzes the problems associated with marketing a durable through leases and sales. Academic research in … this area has argued that in a monopolistic environment, leasing dominates selling. Hence, leasing and selling should not … leasing and selling hinges on the rates at which leased and sold units depreciate. In particular, we find that leasing does …

communication among marketing, engineering, and manufacturing. This paper examines communication patterns for two matched product …. Our data suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). QFD …

relate it to many known results in the marketing, economics, and operations management literatures. …

consisting of a supplier and a group of homogeneous buyers. The joint decision policy characterized by the unit selling price and …

This paper investigates the pricing and restocking fee decisions of two competing firms selling horizontally …. This paper was accepted by Jagmohan S. Raju, marketing. …