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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management Science 59 (2013) 1, pp. 226-244
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
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Money-Back Guarantees: Helping the Low-Quality Retailer
McWilliams, Bruce - In: Management Science 58 (2012) 8, pp. 1521-1524
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
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Product and Price Competition with Satiation Effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management Science 58 (2012) 7, pp. 1357-1373
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when … management.</i> …
Persistent link: https://www.econbiz.de/10010990529
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Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management Science 58 (2012) 11, pp. 2001-2018
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
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Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
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Optimal Search for Product Information
Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569
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Vertical Differentiation with Variety-Seeking Consumers
Zeithammer, Robert; Thomadsen, Raphael - In: Management Science 59 (2013) 2, pp. 390-401
. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990592
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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769
-office customer relationship management (CRM) systems, where the vendor uses its own personnel and software to perform several CRM … information technology capabilities and low on marketing capabilities, and less beneficial when it concerns presales CRM …
Persistent link: https://www.econbiz.de/10010990594
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Simple Economics of the Price-Setting Newsvendor Problem
Salinger, Michael; Ampudia, Miguel - In: Management Science 57 (2011) 11, pp. 1996-1998
price. <i>This paper was accepted by Martin Lariviere, operations management.</i> …
Persistent link: https://www.econbiz.de/10010990627
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The Strategic Role of Information on the Demand Function in an Oligopolistic Market
Ponssard, Jean-Pierre - In: Management Science 25 (1979) 3, pp. 243-250
This paper investigates the incentives for cooperation in market surveys among competitive firms. The analysis relies on a game theoretic model. The main conclusion is that the value of information in a competitive market exhibits a sharp decrease as the number of firms that share the...
Persistent link: https://www.econbiz.de/10009208972